Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

  • Author : Joe Pulizzi
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 352
  • ISBN-10 : 0071819916
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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Inbound Marketing and SEO

Inbound Marketing and SEO [Rand Fishkin,Thomas Høgenhaven]

  • Author : Rand Fishkin,Thomas Høgenhaven
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 360
  • ISBN-10 : 1118551583
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorit … GET BOOK
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses [Joe Pulizzi]

  • Author : Joe Pulizzi
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 256
  • ISBN-10 : 1259589668
The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most … GET BOOK
How Companies Win

How Companies Win [Rick Kash,David Calhoun]

  • Author : Rick Kash,David Calhoun
  • Publisher : Harper Collins
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 272
  • ISBN-10 : 0062029452
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companie … GET BOOK
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit [Joe Pulizzi,Robert Rose]

  • Author : Joe Pulizzi,Robert Rose
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 272
  • ISBN-10 : 1260026434
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough s … GET BOOK
The Strategic Storyteller

The Strategic Storyteller [Alexander Jutkowitz]

  • Author : Alexander Jutkowitz
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 176
  • ISBN-10 : 1119351448
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world … GET BOOK
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing [Joe Pulizzi,Newt Barrett]

  • Author : Joe Pulizzi,Newt Barrett
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 224
  • ISBN-10 : 0071628827
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really wan … GET BOOK
Do It! Marketing

Do It! Marketing [David Newman]

  • Author : David Newman
  • Publisher : AMACOM
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 0814432875
As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reac … GET BOOK
The Complete Guide to B2B Marketing

The Complete Guide to B2B Marketing [Kim Ann King]

  • Author : Kim Ann King
  • Publisher : Pearson Education
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 0134084640
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New techn … GET BOOK
Digital Marketing All-In-One For Dummies

Digital Marketing All-In-One For Dummies [Stephanie Diamond]

  • Author : Stephanie Diamond
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 816
  • ISBN-10 : 1119560241
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One … GET BOOK
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works [Pam Didner]

  • Author : Pam Didner
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 224
  • ISBN-10 : 0071840982
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we r … GET BOOK
Youtility

Youtility [Jay Baer]

  • Author : Jay Baer
  • Publisher : Penguin
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 240
  • ISBN-10 : 1101633883
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the w … GET BOOK
Inbound Content

Inbound Content [Justin Champion]

  • Author : Justin Champion
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 256
  • ISBN-10 : 1119488974
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right p … GET BOOK
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You [John Hall]

  • Author : John Hall
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : N.A
  • ISBN-10 : 1260011933
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful business … GET BOOK
Would You Do That to Your Mother?

Would You Do That to Your Mother? [Jeanne Bliss]

  • Author : Jeanne Bliss
  • Publisher : Penguin
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 272
  • ISBN-10 : 0735217823
Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and … GET BOOK
Brand Management

Brand Management [Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre]

  • Author : Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre
  • Publisher : Routledge
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 324
  • ISBN-10 : 1000065529
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus … GET BOOK
Video Marketing for Libraries

Video Marketing for Libraries [Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci]

  • Author : Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
  • Publisher : Rowman & Littlefield
  • Release : 2012-12-04
  • Category: Language Arts & Disciplines
  • Total Pages : 194
  • ISBN-10 : 1442269502
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new … GET BOOK
The Marketing Book

The Marketing Book [Michael J. Baker,Susan Hart]

  • Author : Michael J. Baker,Susan Hart
  • Publisher : Routledge
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 616
  • ISBN-10 : 1134506058
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their fiel … GET BOOK
Advances in Applied Economic Research

Advances in Applied Economic Research [Nicholas Tsounis,Aspasia Vlachvei]

  • Author : Nicholas Tsounis,Aspasia Vlachvei
  • Publisher : Springer
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 888
  • ISBN-10 : 3319484540
This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers f … GET BOOK
Practical Content Strategy & Marketing

Practical Content Strategy & Marketing [Julia McCoy]

  • Author : Julia McCoy
  • Publisher : Julia McCoy
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 366
  • ISBN-10 : 1978318286
Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical … GET BOOK
Conversion Optimization

Conversion Optimization [Khalid Saleh,Ayat Shukairy]

  • Author : Khalid Saleh,Ayat Shukairy
  • Publisher : \"O\'Reilly Media, Inc.\"
  • Release : 2012-12-04
  • Category: Computers
  • Total Pages : 272
  • ISBN-10 : 9781449397692
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- w … GET BOOK
Smart Marketing

Smart Marketing [Ahmed Al Akber]

  • Author : Ahmed Al Akber
  • Publisher : Business Expert Press
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 180
  • ISBN-10 : 1631572350
Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success—to win t … GET BOOK
The SAGE International Encyclopedia of Mass Media and Society

The SAGE International Encyclopedia of Mass Media and Society [Debra L. Merskin]

  • Author : Debra L. Merskin
  • Publisher : SAGE Publications
  • Release : 2012-12-04
  • Category: Social Science
  • Total Pages : 2168
  • ISBN-10 : 1483375544
The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, televi … GET BOOK
eMarketing Strategies for the Complex Sale

eMarketing Strategies for the Complex Sale [Ardath Albee]

  • Author : Ardath Albee
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 256
  • ISBN-10 : 0071629440
Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, a … GET BOOK
Developing Insights on Branding in the B2B Context

Developing Insights on Branding in the B2B Context [Nikolina Koporcic,Maria Ivanova-Gongne,Anna-Greta Nyström,Jan-Åke Törnroos]

  • Author : Nikolina Koporcic,Maria Ivanova-Gongne,Anna-Greta Nyström,Jan-Åke Törnroos
  • Publisher : Emerald Group Publishing
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 264
  • ISBN-10 : 1787562778
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views … GET BOOK
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications [Management Association, Information Resources]

  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 1556
  • ISBN-10 : 1522571175
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audience … GET BOOK
Retail Business and More

Retail Business and More [The Staff of Entrepreneur Media]

  • Author : The Staff of Entrepreneur Media
  • Publisher : Entrepreneur Press
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 1078
  • ISBN-10 : 1613083165
The experts at Entrepreneur provide a two-part guide to success. First, learn everything you need to know to be the next retail giant or just open a small … GET BOOK
Start Your Own Retail Business and More

Start Your Own Retail Business and More [The Staff of Entrepreneur Media,Ciree Linsenmann]

  • Author : The Staff of Entrepreneur Media,Ciree Linsenmann
  • Publisher : Entrepreneur Press
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 282
  • ISBN-10 : 1613083122
OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS Retail is one of the fastest-growing—and fastest-changing—segments of the economy. Apps, … GET BOOK
Content Marketing Strategies For Dummies

Content Marketing Strategies For Dummies [Diamond]

  • Author : Diamond
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 408
  • ISBN-10 : 1119154561
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivat … GET BOOK
Strategic Silence

Strategic Silence [Roumen Dimitrov]

  • Author : Roumen Dimitrov
  • Publisher : Routledge
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 242
  • ISBN-10 : 1317329295
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a dai … GET BOOK
Never Give Up

Never Give Up [Jason Navallo]

  • Author : Jason Navallo
  • Publisher : Navallo Publishing
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : N.A
  • ISBN-10 :
Uncover 20 inspirational interviews with the leaders from America's fastest-growing private companies, including Tom Deierlein (ThunderCat Technology), Ron … GET BOOK
Managing the Cultural Business

Managing the Cultural Business [Michela Addis,Andrea Rurale]

  • Author : Michela Addis,Andrea Rurale
  • Publisher : Routledge
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 394
  • ISBN-10 : 1000225291
The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 h … GET BOOK
Digital Marketing All-In-One For Dummies

Digital Marketing All-In-One For Dummies [Stephanie Diamond]

  • Author : Stephanie Diamond
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 816
  • ISBN-10 : 1119560241
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One … GET BOOK
Real-time Simulation for Sustainable Production

Real-time Simulation for Sustainable Production [Juhani Ukko,Minna Saunila,Janne Heikkinen,R.Scott Semken,Aki Mikkola]

  • Author : Juhani Ukko,Minna Saunila,Janne Heikkinen,R.Scott Semken,Aki Mikkola
  • Publisher : Routledge
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 242
  • ISBN-10 : 1000392201
This book provides a comprehensive overview of potential opportunities and the business value position related to implementing physics-based real-time simu … GET BOOK
The Rebel's Guide to Email Marketing

The Rebel's Guide to Email Marketing [DJ Waldow,Jason Falls]

  • Author : DJ Waldow,Jason Falls
  • Publisher : Que Publishing
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 0133048144
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use emai … GET BOOK
Ctrl Alt Delete

Ctrl Alt Delete [Mitch Joel]

  • Author : Mitch Joel
  • Publisher : Business Plus
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 1455523313
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this … GET BOOK
Conversation Marketing

Conversation Marketing [Kevin Lund]

  • Author : Kevin Lund
  • Publisher : Red Wheel/Weiser
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 240
  • ISBN-10 : 1632658690
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clut … GET BOOK
Engagement Design

Engagement Design [Nelson Zagalo]

  • Author : Nelson Zagalo
  • Publisher : Springer Nature
  • Release : 2012-12-04
  • Category: Computers
  • Total Pages : 161
  • ISBN-10 : 3030370852
Interactive media designers have been discussing modes to optimize interaction design beyond mere usability. With the arrival of Emotional Design followed … GET BOOK
Building a StoryBrand

Building a StoryBrand [Donald Miller]

  • Author : Donald Miller
  • Publisher : HarperCollins Leadership
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 240
  • ISBN-10 : 0718033337
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they … GET BOOK
The Complete E-Commerce Book

The Complete E-Commerce Book [Janice Reynolds]

  • Author : Janice Reynolds
  • Publisher : CRC Press
  • Release : 2012-12-04
  • Category: Computers
  • Total Pages : 374
  • ISBN-10 : 1482295660
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters a … GET BOOK