Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

  • Author : John Hall
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages :
  • ISBN-10 : 1260011933
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A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

How Brands Become Icons

How Brands Become Icons [D. B. Holt]

  • Author : D. B. Holt
  • Publisher : Harvard Business Press
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 263
  • ISBN-10 : 1422163326
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than bran … GET BOOK
How to Win Friends and Influence People

How to Win Friends and Influence People [Dale Carnegie]

  • Author : Dale Carnegie
  • Publisher : Sristhi Publishers & Distributors
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : 272
  • ISBN-10 : 8194790891
Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to exp … GET BOOK
The Big Data-Driven Business

The Big Data-Driven Business [Russell Glass,Sean Callahan]

  • Author : Russell Glass,Sean Callahan
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 224
  • ISBN-10 : 1118889789
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost … GET BOOK
Lead with a Story

Lead with a Story [Paul Smith]

  • Author : Paul Smith
  • Publisher : AMACOM
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 0814420311
Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference … GET BOOK
Chief Marketing Officers at Work

Chief Marketing Officers at Work [Josh Steimle]

  • Author : Josh Steimle
  • Publisher : Apress
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 330
  • ISBN-10 : 1484219317
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top markete … GET BOOK
Willpower

Willpower [Roy F. Baumeister,John Tierney]

  • Author : Roy F. Baumeister,John Tierney
  • Publisher : Penguin
  • Release : 2012-12-04
  • Category: Psychology
  • Total Pages : 304
  • ISBN-10 : 1101543779
One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secr … GET BOOK
Think and Grow Rich

Think and Grow Rich [Napoleon Hills]

  • Author : Napoleon Hills
  • Publisher : Prabhat Prakashan
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : N.A
  • ISBN-10 :
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Digital Sense

Digital Sense [Travis Wright,Chris J. Snook]

  • Author : Travis Wright,Chris J. Snook
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 304
  • ISBN-10 : 1119291747
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged cust … GET BOOK
The Leadership Handbook

The Leadership Handbook [Bomi Doctor]

  • Author : Bomi Doctor
  • Publisher : Notion Press
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : 216
  • ISBN-10 : 164850681X
There are several types of leaders, however essentially two variants, one who holds the designation of a leader and the other whose job demands leadership … GET BOOK
Rewire Your Brain

Rewire Your Brain [John B. Arden]

  • Author : John B. Arden
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : 256
  • ISBN-10 : 9780470569849
How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and … GET BOOK
The Constitution of Knowledge

The Constitution of Knowledge [Jonathan Rauch]

  • Author : Jonathan Rauch
  • Publisher : Brookings Institution Press
  • Release : 2012-12-04
  • Category: Political Science
  • Total Pages : 280
  • ISBN-10 : 0815738870
Arming Americans to defend the truth from today’s war on facts Disinformation. Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the … GET BOOK
Talk Like TED

Talk Like TED [Carmine Gallo]

  • Author : Carmine Gallo
  • Publisher : St. Martin\'s Press
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 1466837276
Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single gr … GET BOOK
Marketing

Marketing [Rosalind Masterson,Nichola Phillips,David Pickton]

  • Author : Rosalind Masterson,Nichola Phillips,David Pickton
  • Publisher : SAGE
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 560
  • ISBN-10 : 1529737273
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in mor … GET BOOK

"Don't You Know Who I Am?" [Ramani S. Durvasula Ph.D]

  • Author : Ramani S. Durvasula Ph.D
  • Publisher : Post Hill Press
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : 359
  • ISBN-10 : 168261753X
“Don’t You Know Who I Am?” has become the mantra of the famous and infamous, the entitled and the insecure. It’s the tagline of the modern narcissi … GET BOOK
The Life of P.T. Barnum

The Life of P.T. Barnum [P. T. Barnum]

  • Author : P. T. Barnum
  • Publisher : Cosimo, Inc.
  • Release : 2012-12-04
  • Category: Biography & Autobiography
  • Total Pages : 412
  • ISBN-10 : 1596050128
Originally published: New York: Redfield, 1855. … GET BOOK
Powering Content

Powering Content [Laura Busche]

  • Author : Laura Busche
  • Publisher : \"O\'Reilly Media, Inc.\"
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 308
  • ISBN-10 : 1491963697
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the … GET BOOK
Leading Through the Turn: How a Journey Mindset Can Help Leaders Find Success and Significance

Leading Through the Turn: How a Journey Mindset Can Help Leaders Find Success and Significance [Elise Mitchell]

  • Author : Elise Mitchell
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 1259861007
THE JOURNEY MATTERS AS MUCH AS THE DESTINATION. Scrap the map and go full throttle. Most leadership books tell you how to set and achieve goals. This one i … GET BOOK
Make It Stick

Make It Stick [Peter C. Brown]

  • Author : Peter C. Brown
  • Publisher : Harvard University Press
  • Release : 2012-12-04
  • Category: Psychology
  • Total Pages : 329
  • ISBN-10 : 0674419383
Drawing on cognitive psychology and other fields, Make It Stick offers techniques for becoming more productive learners, and cautions against study habits … GET BOOK
How to Change Your Mind

How to Change Your Mind [Michael Pollan]

  • Author : Michael Pollan
  • Publisher : Penguin
  • Release : 2012-12-04
  • Category: Body, Mind & Spirit
  • Total Pages : 480
  • ISBN-10 : 0525558942
“Pollan keeps you turning the pages . . . cleareyed and assured.” —New York Times A #1 New York Times Bestseller, New York Times Book Review 10 Best … GET BOOK
Disciplined Growth Strategies

Disciplined Growth Strategies [Peter S. Cohan]

  • Author : Peter S. Cohan
  • Publisher : Apress
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 272
  • ISBN-10 : 1484224485
Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to thin … GET BOOK
The Laws of Human Nature

The Laws of Human Nature [Robert Greene]

  • Author : Robert Greene
  • Publisher : Penguin
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : 624
  • ISBN-10 : 0698184548
From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you Rober … GET BOOK
Brand Now

Brand Now [Nick Westergaard]

  • Author : Nick Westergaard
  • Publisher : AMACOM
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 240
  • ISBN-10 : 0814439233
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut t … GET BOOK
In Awe

In Awe [John O'Leary]

  • Author : John O'Leary
  • Publisher : Currency
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 272
  • ISBN-10 : 0593135458
NATIONAL BESTSELLER • The #1 bestselling author of On Fire shows us how to recapture and harness our childlike sense of wonder in order to become more en … GET BOOK
Mastering the Art of Public Speaking

Mastering the Art of Public Speaking [Michael J. Gelb]

  • Author : Michael J. Gelb
  • Publisher : New World Library
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : 232
  • ISBN-10 : 1608686280
Seventy-four percent of Americans suffer from glossophobia, the fear of public speaking. In fact, even top professional speakers and accomplished actors ex … GET BOOK
Stand Out

Stand Out [Dorie Clark]

  • Author : Dorie Clark
  • Publisher : Penguin
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 224
  • ISBN-10 : 0698170482
Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their … GET BOOK
Digital Influence

Digital Influence [Joel Backaler]

  • Author : Joel Backaler
  • Publisher : Springer
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 214
  • ISBN-10 : 3319783963
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and bes … GET BOOK
The CMO's Periodic Table

The CMO's Periodic Table [Drew Neisser]

  • Author : Drew Neisser
  • Publisher : New Riders
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 320
  • ISBN-10 : 0134293827
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all … GET BOOK
The Art of People

The Art of People [Dave Kerpen]

  • Author : Dave Kerpen
  • Publisher : Currency
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 288
  • ISBN-10 : 0553419412
What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who c … GET BOOK
Hitler's Willing Executioners

Hitler's Willing Executioners [Daniel Jonah Goldhagen]

  • Author : Daniel Jonah Goldhagen
  • Publisher : Vintage
  • Release : 2012-12-04
  • Category: History
  • Total Pages : 656
  • ISBN-10 : 0307426238
This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that … GET BOOK
All Your Twisted Secrets

All Your Twisted Secrets [Diana Urban]

  • Author : Diana Urban
  • Publisher : HarperCollins
  • Release : 2012-12-04
  • Category: Young Adult Fiction
  • Total Pages : 400
  • ISBN-10 : 0062908235
A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing u … GET BOOK
Entangled Life

Entangled Life [Merlin Sheldrake]

  • Author : Merlin Sheldrake
  • Publisher : Random House
  • Release : 2012-12-04
  • Category: Science
  • Total Pages : 368
  • ISBN-10 : 0525510338
INTERNATIONAL BESTSELLER • “Merlin Sheldrake’s marvelous tour of these diverse and extraordinary life forms is eye-opening on why humans should consi … GET BOOK
Children's Health, the Nation's Wealth

Children's Health, the Nation's Wealth [Institute of Medicine,National Research Council,Division of Behavioral and Social Sciences and Education,Board on Children, Youth, and Families,Committee on Evaluation of Children's Health]

  • Author : Institute of Medicine,National Research Council,Division of Behavioral and Social Sciences and Education,Board on Children, Youth, and Families,Committee on Evaluation of Children's Health
  • Publisher : National Academies Press
  • Release : 2012-12-04
  • Category: Social Science
  • Total Pages : 336
  • ISBN-10 : 0309166608
Children's health has clearly improved over the past several decades. Significant and positive gains have been made in lowering rates of infant mortality a … GET BOOK
How to Be an Antiracist

How to Be an Antiracist [Ibram X. Kendi]

  • Author : Ibram X. Kendi
  • Publisher : One World
  • Release : 2012-12-04
  • Category: Political Science
  • Total Pages : 320
  • ISBN-10 : 0525509291
#1 NEW YORK TIMES BESTSELLER • From the National Book Award–winning author of Stamped from the Beginning comes a “groundbreaking” (Time) approach t … GET BOOK
The Fourth Industrial Revolution

The Fourth Industrial Revolution [Klaus Schwab]

  • Author : Klaus Schwab
  • Publisher : Currency
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 192
  • ISBN-10 : 1524758876
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth … GET BOOK
The Pedagogy of Confidence

The Pedagogy of Confidence [Yvette Jackson]

  • Author : Yvette Jackson
  • Publisher : Teachers College Press
  • Release : 2012-12-04
  • Category: Education
  • Total Pages : 209
  • ISBN-10 : 0807771376
In her new book, prominent professional developer Yvette Jackson focuses on students' strengths, rather than their weaknesses, to reinvigorate educators to … GET BOOK
MONEY Master the Game

MONEY Master the Game [Tony Robbins]

  • Author : Tony Robbins
  • Publisher : Simon and Schuster
  • Release : 2012-12-04
  • Category: Self-Help
  • Total Pages : 688
  • ISBN-10 : 1476757879
Tony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize fo … GET BOOK
The Storytelling Edge

The Storytelling Edge [Shane Snow,Joe Lazauskas,Contently, Inc.]

  • Author : Shane Snow,Joe Lazauskas,Contently, Inc.
  • Publisher : John Wiley & Sons
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 208
  • ISBN-10 : 1119483476
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of … GET BOOK
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition [Andy Cunningham]

  • Author : Andy Cunningham
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 256
  • ISBN-10 : 1260031217
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industr … GET BOOK
Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals

Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals [Zvi Band]

  • Author : Zvi Band
  • Publisher : McGraw Hill Professional
  • Release : 2012-12-04
  • Category: Business & Economics
  • Total Pages : 240
  • ISBN-10 : 1260452840
A proven step-by-step approach to leveraging the unique power of relationships to your best business advantage. Our professional relationships are the most … GET BOOK